Team

Martin Eisend

Martin Eisend is Chair of Marketing at the European University Viadrina in Frankfurt, Germany. His research focuses on marketing communication, consumer behavior, and empirical generalizations. His research has been published in, among others, the Journal of Marketing, Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Retailing, and Research Policy. He is an Associate Editor of the International Journal of Advertising and has served as Editor for special issues of both the International Journal of Advertising and the Journal of Advertising. He has received an Outstanding Reviewer Award from the Journal of Advertising and has authored several best paper award-winning articles, amongst them the Journal of Advertising Best Paper Award in 2015 and 2016. He is the president-elect and publication manager of the European Advertising Academy.

Curriculum Vitae

Katja Brunk

Katja H. Brunk is a post-doctoral researcher at the Chair of Marketing at the European University Viadrina in Frankfurt, Germany. Following many years as a marketing practitioner and consultant, she left the corporate sector to join academia and fully pursue her passion for research. Katja holds a PhD in Management Science as well as an MBA from the Solvay Brussels School of Economics and Management in Brussels, Belgium, and was the holder of a Marie Curie Intra-European Fellowship by the European Commission. Her research focuses on different aspects of consumer behaviour, more specifically how consumers form ethical perceptions of brands as well as phenomena of consumer culture related to the German reunification, which has been published in the Journal of Consumer Research, the Journal of Business Ethics, the Journal of Business Research, Psychology & Marketing, the Journal of Consumer Behaviour, and Advances in Consumer Research. Katja is a member of the Association for Consumer Research.

Curriculum Vitae


Erik Hermann

Erik Hermann is post-doctoral researcher at the Chair of Marketing at the European University Viadrina in Frankfurt, Germany and currently works for a project funded by the German Research Foundation (DFG) on sexual orientation and consumer behavior. His research focuses on cultivation theory, social network sites, and diversity.

Curriculum Vitae
Farid Tarrahi

Farid Tarrahi is a research assistant at the Chair of Marketing of the European University Viadrina and currently works for a project funded by the German Research Foundation (DFG) on persuasion knowledge effects. His research focusses on pricing, price fairness, meta-analysis, cross-cultural studies, and persuasion knowledge.

Curriculum Vitae