Team

Martin Eisend

Martin Eisend is Chair of Marketing at the European University Viadrina in Frankfurt, Germany. His research focuses on marketing communication, consumer behavior, and empirical generalizations. His research has been published in, among others, the Journal of Marketing, Journal of Advertising, International Journal of Advertising, Journal of Advertising Research, Information Systems Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Retailing, and Research Policy. Martin serves on the editorial review boards of all major marketing communication journals and is an Associate Editor of the International Journal of Advertising. He is the president of the European Advertising Academy. Martin has visited and worked at several universities abroad, amongst them Columbia Business School in New York, MacQuarrie University in Sydney, and the University of Amsterdam. He has acquired several major research grants, has authored several best paper award-winning journal articles, and has received awards for teaching and reviewing. In the most recent German business scholar ranking, he has been ranked 8th of around 3,000 business researchers in German speaking countries according to their peer-reviewed publications between 2014 and 2018.

Curriculum Vitae

Katja Brunk

Katja H. Brunk is a Professor of Marketing at the European University Viadrina in Frankfurt, Germany. Following many years as a marketing practitioner and consultant, she left the corporate sector to join academia and fully pursue her passion for research. Katja holds a PhD in Management Science as well as an MBA from the Solvay Brussels School of Economics and Management in Brussels, Belgium, and was the holder of a Marie Curie Intra-European Fellowship by the European Commission. Her research focuses on different aspects of consumer behaviour, more specifically how consumers form ethical perceptions of brands as well as phenomena of consumer culture related to the German reunification, which has been published in the Journal of Consumer Research, the Journal of Business Ethics, the Journal of Business Research, Psychology & Marketing, the Journal of Consumer Behaviour, and Advances in Consumer Research. Katja is a member of the Association for Consumer Research.

Curriculum Vitae

Lachezar Ivanov

Lachezar Ivanov is a PhD Candidate in Marketing at European University Viadrina. He uses evolutionary psychology to improve marketing and advertising. His research interests include gender differences, humor, health communication, and cross-cultural advertising.

Curriculum Vitae
Dominika Niewiadomska

Dominika Niewiadomska is a research assistant at the Chair of Marketing at the European University Viadrina, currently working on a project on personalization in marketing communications. Her research interests are, among other, sociolinguistic factors in advertising and consumer behavior, personalization in advertising, and consumer psychology.

Curriculum Vitae
Farid Tarrahi

Farid Tarrahi is a post-doctoral researcher and has been working for a project funded by the German Research Foundation (DFG) on persuasion knowledge effects. His research focusses on pricing, price fairness, meta-analysis, cross-cultural studies, and persuasion knowledge.

Curriculum Vitae