Team

Martin Eisend

Martin Eisend is Chair of Marketing at the European University Viadrina in Frankfurt, Germany. His research focuses on marketing communication and consumer behavior. He is not only interested in the entrepreneurial relevance of these areas, but also in their social significance. His methodological expertise lies in the application of meta-analyses. He has published over 80 articles in peer-reviewed international journals, such as the Journal of Marketing, Information Systems Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Research Policy, or Journal of Product Innovation Management. Martin serves on the editorial review boards of all major marketing communication journals and is an Associate Editor of the International Journal of Advertising. He is the past-president of the European Advertising Academy. Martin has visited and worked at several universities abroad, amongst them Columbia Business School in New York, MacQuarrie University in Sydney, and the University of Amsterdam. He has acquired several major research grants, has authored several best paper award-winning journal articles, and has received awards for teaching and reviewing. In the most recent German business scholar ranking, he has been ranked among the top 1% of more than 3,000 business researchers in and from German-speaking countries for both his current research performance and for his lifetime research achievements.

Curriculum Vitae

Katja Brunk

Katja H. Brunk is a Professor of Marketing at the European University Viadrina in Frankfurt, Germany. Following many years as a marketing practitioner and consultant, she left the corporate sector to join academia and fully pursue her passion for research. Katja holds a PhD in Management Science as well as an MBA from the Solvay Brussels School of Economics and Management in Brussels, Belgium, and was the holder of a Marie Curie Intra-European Fellowship by the European Commission. Her research focuses on different aspects of consumer behaviour, more specifically how consumers form ethical perceptions of brands as well as phenomena of consumer culture related to the German reunification, which has been published in the Journal of Consumer Research, the Journal of Business Ethics, the Journal of Business Research, Psychology & Marketing, the Journal of Consumer Behaviour, and Advances in Consumer Research. Katja is a member of the Association for Consumer Research.

Curriculum Vitae

Dominika Niewiadomska

Dominika Niewiadomska is a research assistant at the Chair of Marketing at the European University Viadrina, currently working on a project on personalization in marketing communications. Her research interests are, among other, sociolinguistic factors in advertising and consumer behavior, personalization in advertising, and consumer psychology.

Curriculum Vitae
Joseph Riley

Joseph Riley is a research assistant at the Chair of Marketing at the European University Viadrina. He is currently working on a project on humor in advertising. His research interests include consumer behavior and psychology, humor in advertising, and nudge theory and its applications.

Curriculum Vitae
Anna Rößner

Anna Rößner is a research assistant at the Chair of Marketing at the European University Viadrina. She is currently working on a project on ethnic minorities in advertising. Her research interests include societal effects of advertising and consumer behavior, diversity and social identities in advertising, and sustainable consumption behavior.

Curriculum Vitae
Farid Tarrahi

Farid Tarrahi is a post-doctoral researcher and has been working for a project funded by the German Research Foundation (DFG) on persuasion knowledge effects. His research focusses on pricing, price fairness, meta-analysis, cross-cultural studies, and persuasion knowledge.

Curriculum Vitae